Why reading must be a priority

In this day and age where there is an endless scroll of nothing to look at, reading seems to be an after-thought. Bookstores are closing up, mostly because people are buying online as opposed to not reading at all, but at the same time we are now in an environment where social media is sucking up peoples’ spare time.

Where they used to sit down and read a book, they can instead scroll for hours and look at what amounts to just being the highlights of peoples’ lives.

I am a book publisher and so I may be wearing rose colored glasses. So rather than taking it from someone who has a vested interest in books, let’s instead see what one of the great minds of our day has to say.

Rick Warren may be in the extreme, but reading has been the secret to his success. In case you’re not aware, he is the author of The Purpose Driven Life has sold more than 60 million copies, and at the same time has made him one of today’s best known Christian leaders.

He has been quoted as saying, “When I was 14 years old, I started reading two books a week. At one point in my life, I was reading a book a day. I now have more than 35,000 books in my library. Why? The people you hang out with and the books you read will determine your future.”

And there it is right there. What you do today will determine your tomorrow. Not only that but a book brings an amazing mind right into your home. I cannot invite Warren Buffett around for a meal to pick his brains, yet I own a 976 page book called The Snowball, which gives me way more insight than two hours in his company would.

It’s cheaper than entertaining him too. I’d probably spend $100 on good food, but I can spend about $30 on a book. And if you cannot afford to buy books, then government will do it for you. Just go to the library and borrow it.

So enjoy your social media, but don’t ever forget to treat your brain like it is a muscle. It’s a vital part of your life, and just as you exercise and eat well to take care of your body, you read well and listen to the right speakers to look after your mind.

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